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Saturday, June 28 • 12:00pm - 1:00pm
Tech Changing PR from Cost Center to Profit Center
In today’s ever-evolving digital landscape, PR is seen as a cost-center, instead of a profit center like marketing due to PR’s heavy dependence on vanity metrics like followers, ad value or views. It’s time to change that. Join Heidi Sullivan, SVP of Digital Content at Cision, as she explores new technologies and measurement techniques that prove PR’s impact on the bottom line.



Heidi Sullivan

Senior Vice President of Digital Content, Cision
One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. Prior to this role she was Vice President of Global Media Research... Read More →

Saturday June 28, 2014 12:00pm - 1:00pm
3. Argyle Technical Stage 222 W Merchandise Mart Plaza, Chicago, IL 60654