Aaron Rankin is CTO and co-founder of Sprout Social, a leading social media management and engagement platform. He leads the company's technology strategy as well as the growing team of developers and engineers. Aaron has astutely built the team’s tech culture around simplicity, scrappiness and common sense. Prior to co-founding Sprout, Aaron held various leadership and solution development positions at Endeca Technologies. His work on information discovery systems and big data in these roles led a natural progression into emerging technologies, particularly social media.