Don Costello

Uponor North America
Web Product Manager

Don Costello is the Web Product Manager for Uponor North America, a worldwide provider of radiant heating and cooling, plumbing and fire sprinkler systems for the residential and commercial building markets. With 15 years of experience in B2B and B2C web-based marketing strategies, Costello proficiently manages the day-to-day operations of the company's multiple web platforms, including two consumer-based websites, two professional-based websites, key account portals and various microsites. In addition, Costello also leads teams that implement new technologies and continuous improvement to the organization such as the Adaptive Print Studio for catalog production and integration between Sitecore and Salesforce.com for sales lead tracking. His past experience includes website design and content management, as well as CRM (customer relationship management) selection and implementation. He has a bachelor's degree in Marketing and Computer Science from the University of Minnesota, Duluth, and was part of the team that earned Uponor the honor of being Sitecore's Site of the Year award winner in 2012 in the category of Best Innovator.