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Eric Sheinkop

Music Dealers
Eric Sheinkop, 29, started out in management, forming Bandit Productions when he was just 16 years old. But early on--in 1999, by his estimation--he concluded that "it wasn't about the record labels anymore [or the] traditional lanes artists used to hope for or aspire to. There were a lot more opportunities out there." Sheinkop wound up rapping on a McDonald's commercial in 2006, which inspired him to create Music Dealers, a licensing firm, two years later with his brother Jonathan and other partners. Now he's doing deals with the likes of Coke, MTV, CBS and the Facebook gaming company Kboom for a client list of product lines, TV and film studios, ad agencies and videogame manufacturers. Music Dealers reports that it raised $3.1 million in financing in 2009-10.