Gil Lara is Creative Director and co-founder of Sprout Social, a leading social media management and engagement platform. Before bringing his passion for great design and user experience to Sprout, Gil spent 10 years focused on event design and wayfinding — "real world UX” as he puts it. At Sprout, Gil has built a cross-disciplinary creative team that continues to elevate the brand and deliver outstanding user experiences to Sprout Social customers everyday.