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HS

Heidi Sullivan

Cision
Senior Vice President of Digital Content
One of PRWeek’s 40 under 40 in 2012, Heidi Sullivan is Senior Vice President of Digital Content for Cision and a self-proclaimed social media metrics nerd. She leads the company’s digital and broadcast content teams, the global research team for Cision’s media database, Cision’s social media community team and the company’s content marketing strategy. Prior to this role she was Vice President of Global Media Research and managed the enhancement and maintenance of Cision’s media database of over a million media outlets, journalists and influencers. She is a host of the popular Cision Social Media Webinar Series and frequently speaks at industry conferences and events on best practices in content marketing social media, communications and the changing media landscape. She joined Cision in 2004.