Jayna Cooke, CEO and Partner at EVENTup, is distinguished as being one of the successful sales and business development professionals in technology startups over the past decade. Growth hacking and “just getting it done” are her specialties. As the Vice President of Business Development at Groupon, Jayna was integral in executing the company’s early sales and partnership strategies. She helped launch various national and local sales strategies and successfully closed the two largest deals to date with national retailers Gap and Nordstrom. She was responsible for creating 25% of entire company revenue in 2009, and 10% of Gross Revenue for 2010. Prior to that, Jayna, started her career in sales at Echo Global Logistics (ECHS), where she held numerous roles including being the top sales executive such as Sales Trainer and Regional Manager. Jayna has also started her own foundation, “Closet Angels”, has invested in several successful Chicago startups including Bucketfeet and Protein Bar, and sits on the board of several others.