Phil Penton

Phil Penton, Partner and Chief Operating Officer, has had lifelong interests and involvement in the automotive industry. As a former business owner and Vice President, Phil specializes in revenue enhancement through the application of technology into the day to day processes of a startup enterprise. After forming and managing several successful small businesses, Phil went on to work with HomeNet Automotive, a top producing software company in the United States, as Vice President of Business Development, which sold to AutoTrader.com. As an executive, Phil worked daily with other business owners nationwide on how to better design, build, implement, and execute solid business plans that were built to drive revenue and profits using the same concepts and philosophies that are at the root of his own success.